Case Study: Cymax achieves full‑funnel marketing visibility and 10% CPA savings with impact.com's Altitude

How Cymax tackled its marketing analytics

Cymax, a Vancouver-based online furniture and home décor retailer, was relying on a time-intensive analytics process that reported only first- and last-click performance. Without visibility into the full customer journey, the team lacked the data-driven insight needed to make confident marketing investment decisions.

Implementing Altitude to aggregate and normalize marketing data in real time gave Cymax a unified view of performance and spend and clear channel-level attribution. The company cut unnecessary costs, focused on true growth drivers, adopted a metrics-driven evaluation for new media, and realized roughly $25k in monthly direct cost savings and a 10% reduction in CPA.

Cymax

Kyle Murphy

Marketing Manager