Case Study: Homage achieves nearly 5X partnerships ROI with impact.com

Homage reaches nearly 5X its partnerships ROI with impact.com

Homage is a vintage-inspired apparel brand that grew from a basement startup into a nationally recognized maker of licensed sports and pop-culture gear. Its partnerships program was hampered by siloed tools, manual payments, limited reporting, poor partner access to marketing assets, and no easy Shopify integration—making onboarding and performance tracking slow and inefficient.

Homage migrated to impact.com’s centralized partnerships platform to consolidate affiliates and influencers, integrate its Shopify catalog, automate Contract & Pay payouts, and share assets for faster onboarding. The platform’s reporting enabled data-driven partner outreach and optimization, leading to fewer but higher-value partnerships, renewed affiliate activity, a major content deal (Vox Media), broader sports-league representation, and a 485% ROI—nearly 5x partnership growth.

Homage

Kevin Hughey

Influencer & Affiliate Marketing Manager