Case Study: Headline Shirts achieves 25% affiliate revenue growth with impact.com

Headline Shirts sees 35% YoY affiliate revenue growth

Headline is a premium apparel brand known for intelligently funny tees made from high-quality materials and eco-friendly dyes. Facing an outdated affiliate network with archaic reporting, Headline wanted to expand into social influencer partnerships and needed a more flexible, insight-driven platform for partner management and performance transparency.

Impact Radius delivered a fast migration (under a week) and dynamic reporting that revealed incremental partner value, enabled customizable agreements and exclusive codes, and revitalized affiliates. The new tools helped Headline form influencer partnerships and drove measurable growth: a 25% increase in overall affiliate revenue and a 35% jump in holiday affiliate revenue.

Headline Shirts

Chris Sanders

Marketing Manager