Case Study: Gusto achieves 23.6M impressions with impact.com

Gusto reaches 23.6M impressions with impact.com

Gusto, a company that provides payroll, benefits, and HR software for small and medium-sized businesses, needed to reach new business owners during tax season. They partnered with impact.com to launch an authentic creator marketing campaign aimed at this audience.

impact.com's solution was to recruit real Gusto customers as creators, ensuring genuine endorsements. The strategy involved creators sharing personal stories in-feed and using cross-posting and paid amplification on Instagram and TikTok. This approach drove 23.6 million impressions, which was 6.8 times their goal, along with 3.7 million in influencer reach and 225,000 link clicks.

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