Case Study: Great Pet Care achieves 117% commission growth and expands brand partnerships with impact.com's Trackonomics

Great Pet Care expanded brand partnerships to grow commissions 117% YoY

Great Pet Care provides veterinarian-reviewed pet health advice to millions of readers but faced a commerce growth ceiling: a small team, siloed affiliate data, and only a few articles driving revenue limited their ability to add brand partnerships, diversify commission sources, and scale without hiring.

They partnered with Trackonomics by impact.com to consolidate tracking, automate link generation and maintenance, and get a single performance dashboard. This let them scale networks (from 3 to 20), prioritize high-return brands and content, and free editorial time—driving a 117% YoY jump in commissions, 98% more brands receiving traffic, and a 78% increase in articles generating sales.

Great Pet Care

Laura Holzwasser

Director of Affiliate Marketing