Case Study: GlassesUSA.com achieves 55% cross-channel revenue lift and 60% affiliate ROAS with impact.com

GlassesUSA.com - Customer Case Study

GlassesUSA.com, an online eyewear retailer, was managing partnerships across five affiliate networks and suffered from duplicated credit, excess management overhead, partner-term abuse, and limited visibility due to last-click reporting—making it hard to identify the best channels for new customer acquisition.

By implementing Impact, GlassesUSA gained end-to-end insight into the buyer journey, tailored crediting rules and payouts by partner role, deduplicated affiliate payments, and automated compliance with reports and alerts. The changes boosted revenue across channels by 55%, increased affiliate ROAS by 60%, and raised unique conversions by 87%.

GlassesUSA.com

Boaz Ariely

VP Online Marketing