Case Study: Tapad achieves expanded cross-device consumer journey visibility and improved conversion attribution with impact.com

Gain an expanded view of crossdevice consumer journeys with Impact, powered by the Tapad Device graph™

Tapad and Impact partnered to solve a common measurement challenge: marketers lack a single, deduplicated system of record that captures cross-device consumer journeys and credits both traditional and non-traditional content. First‑party deterministic signals (logins, emails, customer IDs) often leave gaps, while growing influencer, marketplace and affiliate activity makes it harder to understand which touchpoints drive conversions and how to reward partners.

The solution augments Impact’s Altitude and Radius products with the Tapad Device Graph™, adding probabilistic device-linking to Impact’s deterministic consortium data. This combined approach captures engagements across channels and devices, ties touchpoints to cost, engagement and revenue, and supports attribution, dashboarding and KPI monitoring. The result is an expanded, more complete view of cross‑device paths to conversion, more accurate partner crediting (including influencers and affiliates), and better-informed media spend and incentive decisions.

Tapad