Case Study: fuboTV achieves 65% YoY partner program growth with impact.com

fuboTV automates, goes niche, and grows partner program 65%

fuboTV, a sports-focused live TV streaming service and cable replacement, needed to grow and diversify its partner program beyond traditional affiliates. The partnership team found their existing platform couldn’t meet the unique demands of the subscription market and required a more scalable, flexible solution to reach niche audiences.

By adopting Impact’s platform to automate and customize partner campaigns, fuboTV eliminated manual tracking, contracting, and payout tasks and refocused on nurturing partner relationships. The result: a largely nontraditional affiliate roster (≈95%) and a 65% year-over-year lift in partner program growth.

fuboTV

Cristina Arango

Director of Strategic Partnerships