Case Study: Follett Corporation achieves 69% PPC revenue lift and 44% program ROI increase with impact.com’s Altitude

Follett Corporation - Customer Case Study

Follett, a provider of educational content, products and technologies, needed to maximize revenue during the critical fall back-to-school season amid intensifying textbook competition. To hit annual targets they aimed to move beyond last-touch measurement and adopt advanced attribution that would inform keyword bids based on fractional conversions and revenue across channels.

Rise Interactive implemented Altitude by Impact to provide omnichannel, machine-learning attribution and analytic dashboards, revealing true keyword value across paid search, programmatic, social and affiliate channels. Using those insights to reallocate bids—investing in undervalued top-of-funnel keywords and cutting overvalued ones—Follett tripled active PPC keywords, grew PPC revenue by 69% with only an 18% spend increase, and improved program ROI by 44%.

Follett Corporation