Case Study: Flower Chimp achieves 55% growth in new customer acquisition and 233 new partners with impact.com

Flower Chimp recruits 233 new partners and grows customer acquisition by 55%

Flower Chimp, Southeast Asia’s fastest-growing online florist, relied on multiple marketing channels but found its affiliate program underdeveloped and manually tracked—despite affiliates delivering 170% higher conversion rates. The team wanted to expand beyond brand and influencer partners, improve analytics, and automate tracking to scale the channel.

By adopting impact.com’s platform, Flower Chimp used Discovery tools to recruit coupons, cashback and content partners, Dynamic Payouts to optimize seasonal incentives (raising commissions from 7% to 12% for Mother’s Day), and Data Lab plus performance reports to remove inefficiencies and prevent duplicate payments. The effort grew the partner mix from 15 to 233, increased new customer acquisition by 55%, and achieved a 16× ROI.

Flower Chimp

Amol Kale

Head of Marketing