Case Study: Fanatics achieves 15x more outreach and 100% higher publisher engagement with impact.com (Mediarails)

Fanatics - Customer Case Study

Fanatics, Inc., a major online retailer of licensed sports merchandise for leagues like the NFL, NHL and NBA, ran 32 affiliate programs with more than 50,000 publishers but struggled to manage complexity and communicate relevantly at scale. Top affiliates received time‑intensive personal outreach, while the vast majority only got a generic weekly newsletter and remained largely inactive, limiting the program’s impact on revenue.

By adopting Mediarails, Fanatics consolidated affiliate networks, enriched publisher records, and tagged partners by team, topic and interest to create hyper‑targeted segments and deliver personalized, timely messages around “micro‑moments” (e.g., big games or drafts). The result: 15x more outreach and a roughly 100% increase in partner engagement and revenue, all achieved with far less manual effort.

Fanatics

Wade Tonkin

Senior Affiliate Manager