Case Study: Elite Supplements achieves 10+ ROAS and scalable affiliate growth with impact.com

Elite Supplements scales to 10+ ROAS How affiliates became their #2 revenue channel

Elite Supplements, Australia’s leading sports nutrition retailer with 140+ stores, was struggling with rising paid media costs and a manual affiliate program that relied on spreadsheets, slow reporting, and limited visibility. To find a scalable growth channel, the company migrated its partnership program from Commission Factory to **impact.com** and used the platform’s automation and reporting to manage more than 50 partnerships more efficiently.

With **impact.com**, Elite Supplements unified 90+ partnerships, cut monthly reporting time by 88%, and shifted to margin-based, data-driven commissioning. The results were strong: the affiliate channel now delivers 10+ ROAS month over month, became the company’s #2 revenue source, and helped drive a 3.4% revenue lift and 3.8% higher average order value.

Elite Supplements

Samuel Dingle

Head of Digital