Case Study: Drop Technologies achieves 15% incremental user acquisition by automating payouts and messaging with impact.com

Drop achieves 15% incremental growth by automating payout and messaging

Drop is a shopping rewards app that lets users link their credit cards, earn points for purchases, and redeem gift cards from top brands. To scale user acquisition through premium content publishers, Drop needed to consolidate publisher tracking, messaging, and payouts (which were manually burdensome) and shift from CPM/CPC to a CPA model for more predictable ad spend.

Using Impact, Drop automated publisher payouts, onboarding, and bulk messaging, and changed payout terms to pay on verified new users who link a card. The approach drove affiliates to deliver 15%+ of new user acquisition and produced a 111% lift in week‑4 retention versus paid social, giving Drop predictable, scalable partner-driven growth.

Drop Technologies

Stephanie Solty

User Acquisition Manager