Case Study: DirectAsia achieves 51% sales growth with impact.com

DirectAsia transformed its affiliate program with Lodestar Marketing on impact.com to boost sales by 50%

DirectAsia, a growing Southeast Asian travel insurance brand, needed to overhaul an outdated affiliate program that lacked visibility, had an inefficient fixed-fee payment model, and offered limited access to quality partners. To unlock growth, DirectAsia worked with Lodestar Marketing and adopted impact.com’s partnership platform to create a more data-driven and scalable affiliate strategy.

With impact.com, DirectAsia migrated its priority affiliates, expanded into a broader partner marketplace, and moved to flexible, percentage-based contracting with better tracking and reporting. The result was a stronger, more efficient program with just 1–2% higher costs, a 10.1:1 ROAS improvement from 8.8:1, 85% more orders, and 51% sales growth.

DirectAsia

Eric Chua

Digital Marketing Lead