Case Study: Decathlon Singapore achieves 156% QoQ revenue growth with impact.com

Decathlon Singapore Sees 156% QoQ Revenue Growth With Partnerships

Decathlon Singapore, part of the world’s largest sports retailer with 5,000+ products across 60+ sports, was running its partnerships program manually and spending excessive time on recruitment, tracking, payments and day‑to‑day management—preventing it from tapping an untapped customer base and scaling revenue.

By adopting Impact’s Partnership Cloud to automate partner recruitment, contracts, tracking, reporting and cross‑currency payments and shifting to a conversion‑paid model, Decathlon scaled its partnerships (192% partner growth in eight months), saved about 49 hours per month, achieved 156% quarter‑over‑quarter revenue growth, and saw partnerships drive 50% of new customers and 7% of total revenue.

Decathlon

Si Ting Wong

Affiliate Lead