Case Study: Decathlon Canada achieves 533% affiliate revenue growth with impact.com

Decathlon Canada and Seven Square Media teamed up with impact.com to grow affiliate revenue by 533%

Decathlon Canada, the Canadian arm of the global sporting goods retailer, needed to build affiliate relationships to introduce its 10,000+ product range to a new market. With a nascent partnerships program, no recruitment strategy, limited internal affiliate experience, and constrained resources, the team sought an agency with Canadian retail affiliate expertise and a robust management platform to recruit and optimize partners.

They partnered with Seven Square Media and deployed impact.com's Marketplace, Paid Search Monitoring, and reporting tools to recruit relevant partners (e.g., Brim Financial, Klarna, Buzzfeed), enforce policies, and drive data-informed optimization. Results included a 533% increase in affiliate revenue within six months (another 503% in year two), conversion growth from 2.8% to 7.9% by year three, and a 20% boost in team efficiency.

Decathlon

David Zagury

Head of Digital Marketing