Case Study: CurrencyFair achieves 98% YoY revenue growth with impact.com's Partnership Cloud

CurrencyFair’s revenue grows 98% with customized contracts and payouts for partners

CurrencyFair is a global money transfer service that helps private and business customers move money across borders and has saved users more than €260M. Facing stagnant affiliate-channel growth, limited reporting and a rigid payout structure, the team needed more flexible technology and clearer partner insights to improve ROAS and acquire higher-value customers.

After joining the Partnership Cloud, CurrencyFair moved from flat rates to tailored contracts and payouts tied to customer LTV—often paying partners only after a user completed a first transfer or reached a value threshold—and adjusted rates by geo and currency. This targeted approach drove an 82% increase in actions, 98% year‑over‑year revenue growth, and 16% more partners, making the channel the company’s top-performing acquisition source.

CurrencyFair

Miesha Crowe

Digital Marketing Manager