Case Study: Cozy Earth doubles its affiliate program and boosts traffic 92% with impact.com

Cozy Earth comfortably doubles their affiliate program with impact.com

Cozy Earth, a maker of premium bamboo bedding and loungewear, relied heavily on publisher-driven traffic but found its growth limited by a PR firm’s small partner pool and a partnership platform with basic reporting and contracting. Seeking to own its affiliate and content relationships, the brand needed a platform that could migrate partners, integrate with Shopify, blend PR and affiliate strategies, and drive significant year-over-year growth.

Cozy Earth moved to impact.com, brought PR and affiliate functions in-house, and seamlessly migrated 60 partners while integrating the platform with Shopify. The blended PR + affiliate approach and improved reporting let the team optimize placements and partner relationships, delivering 109% YoY program growth, a 92% increase in online store traffic, 55% of revenue from content partnerships, and a 912:1 partnership ROI.

Cozy Earth

Owen Turner

Affiliate and PR Manager