Case Study: Coach reaches 2.3M+ young consumers and drives high engagement with impact.com

Coach's perfume launch reaches a sweet-smelling 2.3m people with a dynamic influencer campaign

Coach partnered with Interparfums to launch Coach Dreams Sunset, a youthful perfume aimed at female-identifying consumers aged 18–34. The brand needed to engage younger, urban audiences and generate buzz by sourcing influencers across tiers and cities to create authentic user-generated content that brought the scent to life.

Studio by impact.com ran a hybrid paid-and-seeding influencer campaign, selecting 56 creators across seven U.S. cities (16 paid, 40 seeds) and encouraging friend-focused, adventure-led content pre- and post-launch. Over three months the program produced 211 pieces of UGC, reached more than 2.3 million people, achieved a 4.5% engagement rate for seeds (3.7% for paid), and hit audience targets with 80% aged 18–34 and strong urban reach.

Coach