Case Study: Caxton FX doubles affiliate revenue and saves 75% in program costs with impact.com

Caxton FX - Customer Case Study

Caxton helps travelers send money abroad with no commission or transfer fees and offers a prepaid currency card to avoid ATM and airport exchange costs. The company needed to strengthen an underdeveloped affiliate program by finding and recruiting high-quality partners, accurately measuring partner performance, generating actionable insights, and meeting the financial regulations and security requirements of its industry.

By adopting a transparent marketplace, flexible e-contracts and streamlined onboarding, and custom reporting for granular campaign analysis, Caxton was able to target and recruit the best-fit partners and optimize performance. Within six months they doubled affiliate revenue and media partnerships, achieved a 43% year‑over‑year increase in partner revenue, and realized roughly 75–80% program cost savings by avoiding per‑transaction fees.

Caxton FX

Byron Resch

Senior Digital Marketing Executive