Case Study: Castlery achieves a 12% AOV increase within a year with impact.com

Castlery experienced a 12% AOV increase within a year using impact.com

Castlery is a digital-first furniture brand that expanded its affiliate program from Australia into the US but faced manual, time-consuming partner discovery, limited reporting, and inadequate monitoring for paid-search violations that hindered growth and efficiency.

By adopting impact.com’s Marketplace, custom reporting, partner engagement tools, and automated paid-search monitoring, Castlery scaled to 300+ partners across creators, media, and promotion platforms. The program delivered clear business impact: 2–5× growth in quarterly US orders, a 12% increase in average order value, major traffic uplifts from influencer and editorial partners, and a sharp rise in new-customer orders driven by promotion partners.

Castlery

Aaron Ting

Senior Marketing Manager