Case Study: Canva achieves 9,000+ global partnerships and rapid revenue growth with impact.com

Canva Goes From Novice to 9,000 Diverse Partnerships With the impact.com Platform

Canva, the online drag-and-drop design platform used in 190 countries, had relied on SEO and ad-hoc outreach for referrals but needed to build a scalable, global partnership program. The company required a competitive commission structure, multi-currency payout support, and the ability to manage many partner and contract types as its user base expanded.

By implementing impact.com’s partnership platform, Canva automated onboarding, customized more than 25 contract types, and applied granular attribution and regional workflows. In the first six months partnership revenue doubled month-over-month, the network grew to roughly 9,000 diverse partners (YouTubers, publishers, podcasters, B2B), and Canva launched integrations with partners like HubSpot and Wattpad while better rewarding its Canva Certified Creatives.

Canva

Jerry Liu

Affiliate Partnerships Lead