Case Study: Cabela’s achieves 117% YoY affiliate revenue growth with impact.com

Cabela’s - Customer Case Study

Cabela’s, a leading retailer of hunting, fishing, camping and shooting gear, partnered with agency Streamline Marketing to scale an already successful affiliate program. They needed granular, custom reporting and actionable insights that their prior network couldn’t provide, and their top priority was a seamless migration with minimal disruption to revenue.

Impact’s expert migration team moved 100% of Cabela’s top affiliates and niche partners within the first 30 days with zero revenue loss, then used a mix of standard and custom reports to map partner contributions across the customer journey. The results: affiliate revenue rose 117% year‑over‑year, holiday revenue climbed 110%, and active partners increased 181%.

Cabela’s

Stephanie Laughon

Affiliate Program Manager