Case Study: Brand Collective achieves 34% partnership revenue growth with impact.com

Brand Collective grows revenue by 34% after migrating to impact.com

Brand Collective is a leading Australian fashion and footwear retailer with over 300 stores, 16 online stores and a portfolio including Reebok, Superdry, Review, Shoes & Sox and Hush Puppies. Facing fragmented management from multiple agency-led platforms, the team struggled with recruitment barriers, indirect partner relationships, limited tracking and duplicated reporting, so they moved partnership management in-house to centralize and simplify operations.

In November 2023 Brand Collective migrated to impact.com, leveraging their Shopify setup for a fast, low-friction integration supported by impact.com’s technical team and Customer Success Manager. The platform enabled easier partner recruitment, standardized contracts, improved tracking and direct partner engagement, plus real-time reporting to optimize spend. As a result, partnership revenue grew 34% year-over-year and ROI improved 8.5%, while single-platform operations boosted efficiency and scalability.

Brand Collective