Case Study: Bowlero achieves 4.4M+ impressions and 2.8M+ reach with impact.com

Bowlero’s influencer program strikes more than 4.4m impressions

Bowlero, the global operator of upscale bowling, dining, and nightlife centers, wanted to boost brand awareness and drive bookings by showcasing its guest experience to bowlers, foodies, and nightlife lovers. The challenge was to convert influencer-driven interest on TikTok and Instagram into measurable clicks and reservations using unique tracking links while communicating the fun, experiential side of the brand.

impact.com Studio managed a 10-influencer campaign combining organic posts and paid amplification, detailed briefs and CTAs, and targeted boosting to U.S. audiences. The program delivered 4.4M+ impressions (over 2x forecast), 2.8M+ reach (4x forecast), a 6.7% engagement rate, 23K engagements, 56 pieces of IGC, and strong TikTok performance (top clip reaching 2.1M+), with paid efforts contributing 25% of clicks and 40% of impressions.

Bowlero