Case Study: Booktopia achieves 38% revenue growth with impact.com

Booktopia delves into novel partnerships and gains 38% more revenue

Booktopia, Australia’s largest online bookstore, wanted to diversify its high-performing affiliate channel to build deeper connections with book-loving communities and scale advocacy. After a successful first year on the impact.com platform, the team aimed to free up time for creative partnerships and recruit more influencers, ambassadors, and authors to reach new audiences.

Using impact.com’s automation and flexible contracting, Booktopia launched one-to-one partnerships at scale (including 15 high-profile podcast partners), created an Author Royalty Club (managing 540+ authors and onboarding 187 new authors), customized commission tiers by partner contribution, and expanded commerce content with QR codes, links, and promo codes. The result: revenue up 38% YoY, clicks +90%, transactions +46%, influencer/ambassador activity +80%, commerce content revenue +79% YoY, ROAS +16%, and cost per acquisition down 30%.

Booktopia

Steffen Daleng

Chief Marketing Officer