Case Study: BILL achieves scalable affiliate growth and $1M deals with impact.com

Bill flipped affiliate roadblocks into deals up to $1m

BILL, a financial operations platform, needed to scale a dual-product affiliate program after acquiring Divvy while also rebranding and integrating AP/AR and Spend & Expense products. The team struggled to find the right partners for its niche AP automation offering and was spending too much time on manual affiliate admin like payouts, tax forms, and commission management. impact.com helped BILL modernize its partnership operations with its platform and marketplace.

Using impact.com, BILL automated onboarding, contracts, payments, and tax compliance, while gaining greater visibility and access to new partners through the Marketplace and events. The results were significant: BILL migrated 68 partners, added 260 new partners via impact.com, saved 4–10 hours per month, and drove thousands of new customers since 2021. The affiliate channel also helped BILL close high-value corporate deals ranging from $100k to $1M, with 30–50+ new customers acquired each month.

Bill

Matt Robinson

Channel Marketing Manager