Case Study: Better Beer achieves 83% higher online sales with impact.com

Better Beer for everyone raising sales by 83% with impact.com and ShopBack

Better Beer, the Aussie drinks brand created by The Inspired Unemployed, wanted to stand out in a crowded beer market and grow sales on a modest budget. Working with impact.com and ShopBack, the team launched a first-of-its-kind affiliate and cashback campaign for BWS to test whether this model could drive stronger results for beverage brands.

impact.com provided the platform, automation, reporting, and training to support the campaign, while ShopBack helped deliver a 25% cashback offer through a promotional landing page and targeted media. The result was a low-risk campaign that reached 4 million people and increased Better Beer’s total online sales by 83% year over year, well above the original 50% goal.

Better Beer