Case Study: Better Beer achieves an 83% sales increase with impact.com and ShopBack

Better Beer boosts sales by 83% with impact.com

Better Beer, an Australian beverage brand, sought to grow its sales and stand out in a competitive beer market. To achieve this, they partnered with the vendor impact.com and its partner ShopBack to leverage an affiliate and cashback marketing program.

Using impact.com's partnership marketing platform and expertise, Better Beer implemented a data-driven campaign featuring a 25% cashback incentive. This solution resulted in 4 million campaign impressions and an 83% increase in sales. The campaign's success with impact.com was so significant that it inspired a major retailer to adopt similar strategies for other brands.

Better Beer