Case Study: Big Red Group achieves a 117% ROAS boost with impact.com

Better Attribution Boosts Topline Growth and Increases ROAS 117% for Big Red Group

Big Red Group (BRG) is an Australian experience marketplace that operates Adrenaline, Experience Oz, Lime & Tonic, and RedBalloon, selling bucket-list activities from skydiving to hot-air ballooning. As BRG scaled, its partnership mix was skewed toward discount-driven sites, lacked upper-funnel and value-led partners, and suffered from limited transparency and unreliable attribution that made it hard to measure true partner contribution.

BRG deployed impact.com integrated with Twilio Segment to gain a single customer view, future-proof page-load API tracking, and automated partner discovery, deduplication, cross-channel attribution, and custom reporting. The new setup helped BRG grow partners 10x, boost partnership revenue 32% in five months, increase actions 26%, lift ROAS 117% year-over-year (24:1 return on ad spend), and improve productivity by over 10%.

Big Red Group

Michael Mironowicz

Affiliate Manager