Case Study: BDG Studios achieves 7.6x more pageviews than industry benchmarks with impact.com's Pressboard

BDG Studios earns 7.6x more pageviews than industry benchmarks with Pressboard

BDG Studios, the branded content arm of Bustle Digital Group that produces work across 11 publications including Bustle, NYLON, Scary Mommy, and Fatherly, was outgrowing its campaign performance tools as revenue shifted toward branded content. The team needed a scalable platform that could pull on- and off-platform data, track campaigns across multiple sites, and deliver custom reporting for advertisers and creative teams.

Pressboard by impact.com became BDG’s single source of truth, offering integrations, dashboards, and on-page metrics (active read time, scroll depth, outbound clicks) plus a Data Explorer to tag content with meaningful metadata. The result: BDG’s sponsored articles earn 7.6x more pageviews and 33 days more total read time than industry benchmarks, while the team saved about 30 hours per week; in 2022 their branded content drove 126k social shares and 1M clicks to advertisers, enabling data-backed proposals and faster, clearer performance reporting.

BDG Studios

Graham Howes

Vice President of Marketing and Distribution