Case Study: Vivino achieves 2X target impressions with impact.com

Amplifying big content from smaller partners, impact.com delivers 2X target impressions for Vivino

Vivino, the world’s largest online wine marketplace and most-downloaded wine app, needed to engage a broad, diverse audience by educating wine drinkers in a fun, approachable way without overspending on mega influencers. The brand sought high-quality creator content that demonstrated key app features (taste profile, wine scanner, personalized recommendations), drove website traffic, and felt relatable to all types of wine shoppers.

impact.com’s Studio built a mixed-tier influencer program—adding 10 diverse creators, securing usage rights, commissioning video tutorials and imagery, and amplifying top posts—to maximize reach and clicks. The campaign delivered 1.36M impressions, 50.3K engagements and 11K+ clicks, doubled Vivino’s target impressions, exceeded contracted goals (about 684K additional impressions and 31K+ extra engagements), and re-engaged top performers for a holiday push.

Vivino

Reyna Piñon

Associate