Case Study: Advance Auto Parts achieves 50% ROAS lift, 10% more new customers and 22% higher product sales with impact.com

Advance Auto Parts - Customer Case Study

Advance Auto Parts, the largest retailer of automotive replacement parts in North America, was experiencing strong organic growth in its affiliate program but struggled to determine the value of individual partners, compensate based on contribution to the customer journey, and identify noncompliant behavior. The lack of clear, actionable reporting made it difficult to compare affiliates to other paid channels and optimize the program.

By migrating to the Impact platform, Advance gained accurate tracking and reporting that translated big data into clear insights, enabling them to evaluate partners against other marketing channels and focus on those driving new-customer acquisition. The company adjusted its partner model to target and reward high-value actions, delivering immediate gains: +50% ROAS, +10% new customers, and +22% product sales.

Advance Auto Parts

Pete Zeiner

Director eBusiness Traffic Generation