Case Study: a360media achieves 50% YoY affiliate revenue growth with Trackonomics by impact.com

a360media boosts affiliate revenue 50% YoY with Trackonomics by impact.com

a360media is a major publisher of 150+ print and digital titles (including Us Weekly and Woman’s World) with over 60 million monthly page views. Pressed to grow affiliate revenue quickly, the team needed better visibility into the buyer’s journey, a way to consolidate link generation across networks, and a faster method to find the highest‑paying products—limitations their previous solution couldn’t overcome.

By adopting Trackonomics by impact.com, a360media unified affiliate operations with an easy‑to‑use platform and Chrome extension that automates link generation, finds best commission rates, and provides deep buyer‑journey insights for data‑driven testing. The result: streamlined workflows and scaled affiliate income—departmental revenue rose 50% in year one (30% by year three) and bonus commissions jumped 200% in the first year.

a360media

Kara Kamenec

Sr. Director of Commerce and Affiliate Marketing