Case Study: The PIE achieves 286% organic traffic growth with Impact Media

The PIE grows organic traffic 286% with Impact Media

The PIE, a leading online publication for the international education sector, had a decade-old website that was difficult to update and provided a poor user experience on mobile devices. Their outdated WordPress site limited editorial creativity and offered ineffective advertising options, severely hampering growth. Impact Media was engaged to perform a complete redesign and migration.

Impact Media delivered a new mobile-first WordPress website, migrating over 10,000 articles and introducing a flexible block-based editor and new advertising positions. The solution provided The PIE's team with full control over content and ad inventory. The results were significant, with Impact Media's work driving a 286% increase in users from organic traffic and a 222% increase in users across all channels year-on-year.

The PIE