Case Study: Meyer Group trials D2C sales with Earth Pan using Impact Media's WordPress website

Meyer Group boosts conversions 59% with Impact Media

Meyer Group, a cookware manufacturer, approached Impact Media with a challenge to trial a new direct-to-consumer (D2C) approach for their sustainable Earth Pan brand. They needed a scalable brand website that could service multiple international markets and drive sales to their Amazon store listings, all while being built to high accessibility and compliance standards and allowing their own team to make code-free content updates.

Impact Media designed and developed a bespoke WordPress website that presented a full eCommerce experience while directing users to complete purchases on Amazon. The solution included geo-location features to serve local content and pricing, met WCAG AA accessibility standards, and provided Meyer with an easy-to-use content management system. The project was a success, with Impact Media receiving positive feedback for capturing the brand's essence and delivering a fast, easy-to-use website.

Meyer Group