Case Study: British Healthcare Trades Association improves homepage UX with Impact Media WordPress support and redesign

British Healthcare Trades Association improves 3 WordPress websites with Impact Media

The British Healthcare Trades Association (BHTA) required reliable support and maintenance for its three existing WordPress websites, which were originally built by another agency. Their challenge was to ensure the sites' stability and security while also having the capacity to make ongoing ad hoc improvements. To meet these needs, BHTA selected vendor Impact Media for its WordPress Support & Maintenance and Evolve Plan services.

Impact Media implemented a multi-faceted solution, providing regular optimizations and a ticketing system for bugs through a support plan, alongside a dedicated block of time for development work. A key project under this plan was a homepage, header, and footer redesign that modernized the site's look, improved mobile user experience, and made content editing easier for the BHTA team. The vendor also supplied training videos to ensure the client could confidently manage the updated site, which were very well received according to positive feedback from the Head of Communications.

British Healthcare Trades Association (bhta)