Case Study: Sony boosts graduate retention and applications with Impact International's Emerging Leaders programme

Sony achieves 93% graduate retention with Impact International

Sony wanted to add a new element to their Graduate Programme to encourage collaboration and allow graduates to apply their business skills to a real social project. They engaged Impact International to develop a unique intervention for their emerging talent.

Impact International created a program in collaboration with Sony’s community partner, streetfootballworld, identifying three community football organisations in need of business development support. The solution aligned graduates with Sony's CSR values while building their transferable skills. The results were significant, with the programme achieving its highest ever retention rate of 93%. Furthermore, it became a new selling point for the graduate programme, which Sony believes directly contributed to a significant increase in applications that year.

Sony