Case Study: Scottish & Newcastle plc develops international graduate leadership with Impact International

A Impact International Case Study

Preview of the Scottish & Newcastle plc Case Study

Scottish & Newcastle plc - Customer Case Study

Scottish & Newcastle plc wanted to develop a group of high-potential international graduates through an accelerated programme that would build business skills, personal impact, leadership capability and transferable learning. To meet this challenge, they worked with Impact International on a development programme that combined learning with a real-world consultancy assignment.

Impact International partnered Scottish & Newcastle with Turning Point for a 12-month project in which the graduates created a social awareness campaign, eventually developing the viral game “You are Joe.” The programme delivered practical experience in project management, influencing, leadership and communication, and the organisations reported a sustainable ongoing partnership, stronger understanding of responsible drinking, and real value for service users and the business.


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Scottish & Newcastle plc

Kieran Simpson

Head of Public Affairs


Impact International

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