Case Study: Findomestic empowers responsible credit education with Impact International

Findomestic - Customer Case Study

Findomestic Banca, an Italian consumer credit institute, wanted to expand its CSR impact by promoting responsible use of credit while creating value for multiple stakeholders, including the wider community and a drug rehabilitation partner. To achieve this, the bank worked with Impact International on a financial education and “train the trainer” programme.

Impact International developed an experiential train-the-trainer solution with Findomestic and Villa Maraini, preparing ex-drug addicts and Findomestic employees to deliver credit education sessions to local audiences. Since 2012, the programme has engaged an average of 180 community members, driven a significant donation from Findomestic to Villa Maraini, strengthened the partnership for replication, and helped participants build public speaking, teamwork, and self-confidence skills.

Findomestic

Silvio Di Giorgio

Sviluppo e Coordinamento Brand