Case Study: Bwin.party develops leaders with Impact International

Bwin.party - Customer Case Study

bwin.party Digital Entertainment, the online betting company formed by the merger of PartyGaming plc and bwin Interactive Entertainment AG, needed a leadership programme that could equip current and future leaders to respond to the fast-changing demands of the online gaming industry. They wanted a development solution that would strengthen leadership behaviours across multiple levels of the business while reinforcing their culture and values.

Impact International created “Leading for Real,” a multi-level, multi-modular leadership programme for junior, middle, and senior leaders, delivered through the stages Achieve, Engage, and Inspire. The programme combined experiential learning, facilitation, coaching, and leadership tools to build capability, global collaboration, and progression across the organisation. Results were strongly positive, with participants reporting increased self-awareness, better understanding of colleagues, and a highly challenging but rewarding experience, while bwin.party said Impact International helped bring its vision for a unique leadership journey to life.

Bwin.party

Dale Gunstone

Senior Executive Coach