Case Study: Office Interiors boosts traffic and leads with Impact Branding & Design

Office Interiors boosts organic traffic 1,064% with Impact Branding & Design

Office Interiors, an office furniture and technology company in Canada, faced challenges in effectively implementing the "They Ask, You Answer" inbound marketing philosophy. Despite understanding the need to create blog content, they struggled to produce articles optimized for search and reader engagement, with their blog only accounting for 4% of total website page views. They partnered with vendor Impact Branding & Design for assistance.

Impact Branding & Design provided content and HubSpot consulting to help Office Interiors create higher-quality, search-optimized articles. The vendor also guided the company to supplement its written content with a dedicated in-house video production effort. As a result, Office Interiors achieved a 1,064% increase in organic traffic and a 233% increase in leads. After two years, 54% of all page views were for the blog, qualified leads improved, and the company generated over $1 million in revenue in 2019 directly attributed to these efforts.

Office Interiors