Case Study: US Based Retailing Company boosts coupon redemption and marketing ROI with Impact Analytics

US Based Retailing Company - Customer Case Study

US Based Retailing Company, a billion-dollar specialty retailer operating 400 stores across the US, was struggling to make its weekly email and monthly direct mail campaigns more effective. With a marketing budget equal to about 2% of revenue, the company faced high unsubscribe rates, low open and conversion rates, and rising acquisition and retention costs due to broad “blast” campaigns that did not align offers to customer needs.

Impact Analytics implemented a customized campaign management and optimization solution using behavioral segmentation, propensity modeling, and test-and-learn analysis. The team matched coupons to customer transaction history and product preferences, calculated incremental lift in revenue and margin, and set store-level retention/acquisition goals, helping the retailer reduce costs by about 50%, increase coupon redemption by 5%, and improve marketing ROI by 10%.