Case Study: US Based Retailer Boosts EBITDA by $4.5M with Impact Analytics PromoSmart

US Based Retailer - Customer Case Study

US Based Retailer, a billion-dollar specialty retailer, was struggling to identify which promotions truly drove revenue while avoiding margin-negative and ineffective campaigns across its 3,500 SKUs. With about $650K spent monthly on promotions and limited data-driven support for category management, the retailer needed a better way to improve promotion effectiveness and strengthen financial performance. Impact Analytics addressed this challenge with its PromoSmart application.

Impact Analytics implemented PromoSmart to analyze past promotion performance, assess cannibalization and halo effects, and simulate future promotions to guide smarter promo strategy and governance. The solution helped the retailer eliminate toxic promotions, save $2 million in negative-margin promo spend, add $2 million in revenue through improved promo design, and reduce marketing costs by $0.5 million, for a total EBITDA lift of $4.5 million.