Case Study: SaaS-Based Insurance Company reduces churn by 22% with Impact Analytics

SaaS-Based Insurance Company - Customer Case Study

SaaS-Based Insurance Company, a US-based insurance aggregator with more than 300 partners and over 120 product categories, was facing steadily rising acquisition and retention costs alongside a high 15% year-over-year subscription churn rate. Impact Analytics was brought in to help identify the drivers of attrition and support a more effective retention strategy using its AI-powered churn reduction and early fraud detection analytics approach.

Impact Analytics analyzed customer behavior and product preferences, segmented customers using statistical clustering, and applied propensity modeling to score churn risk and identify intervention levers. Based on these insights, it recommended targeted retention actions such as bundling offers and lifestyle/location-based promotions, helping the client reduce attrition by 22% and deliver an incremental 4% top-line growth in the next quarter.