Case Study: Pet Supplies Plus reduces toxic promotions by 40% with Impact Analytics PromoSmart

Pet Supplies Plus reduces toxic promotions by 40% with Impact Analytics

Pet Supplies Plus, a retailer with over 420 U.S. stores, was facing significant margin erosion due to its reliance on deep, intuition-based discounting. To address this challenge, the company partnered with vendor Impact Analytics and its AI-driven service, PromoSmart (later rebranded as PriceSmart).

By implementing Impact Analytics' solution, Pet Supplies Plus optimized its discount depths and tracked promotional performance with data-backed recommendations. This new strategy allowed the retailer to reduce its toxic promotions by 40%. As a result, Pet Supplies Plus boosted its margins by 20% and achieved a measurable revenue lift, transforming its promotional practices into a more sustainable model.

Pet Supplies Plus