Case Study: Leading NGO reduces attrition by 22% with Impact Analytics AI-based applications

Leading NGO - Customer Case Study

Leading NGO partnered with Impact Analytics to better understand how students in rural communities were using their smart-tablet learning app. As access expanded, the NGO needed to identify which student groups were engaging with the app, what content resonated most, and how to segment users more effectively to improve engagement and reduce manual guesswork.

Impact Analytics used AI/ML-driven analytics, including exploratory data analysis and K-means clustering, to group students by engagement and content consumption patterns after cleaning and normalizing the tablet data. The solution helped the NGO refine intervention strategies, reduce attrition by 22%, and drive an incremental 4% top-line growth in the next quarter by improving retention of high-value users.