Case Study: Global Cosmetic Retailer improves marketing ROI with Impact Analytics sentiment analysis

Global Cosmetic Retailer - Customer Case Study

Global Cosmetic Retailer, a global cosmetic manufacturer, worked with Impact Analytics to better understand why a high-engagement product was not translating into strong sales. Despite positive online ratings, the retailer needed to uncover the real drivers behind customer perception, including factors influencing reviews, sentiment, and purchase decisions.

Impact Analytics used NLP-powered sentiment analysis, review clustering, and rating analysis to scrape and structure online reviews, then evaluate sentiment across key attributes such as price, quality, user experience, and packaging. The analysis showed that price was viewed negatively across segments, while user experience and quality were the most important drivers of satisfaction and loyalty. Impact Analytics helped the client refine brand communication and improve ROI on marketing spend by focusing on the product attributes that mattered most.