Case Study: American Based Vitamins and Nutritional Supplements Manufacturer achieves 17% Trade Spend Reduction with Impact Analytics TradeSmart

American Based Vitamins and Nutritional Supplements Manufacturer - Customer Case Study

American Based Vitamins and Nutritional Supplements Manufacturer was facing a nearly 32% increase in trade spend without a corresponding increase in sales, and lacked a tool to evaluate the impact of past price and trade promotion activities on volume and sales. To improve trade promotion planning and decision-making, they turned to Impact Analytics and its TradeSmart solution.

Impact Analytics implemented TradeSmart to help optimize trade spend through trade spend decomposition, account-level performance analysis, scenario simulation, promo calendar views, and reporting dashboards. As a result, the customer reduced trade spend by 17%, while also improving promo effectiveness, prioritizing spend toward winning retailers, and reducing misuse of temporary price reductions.