Case Study: Wonderful Pistachios achieves 10,000-sample London reach with iMP Experiential street sampling

Wonderful Pistachios distributes 10,000 samples in 6 hours with iMP Experiential

Wonderful Pistachios partnered with iMP Experiential to execute a high-volume street sampling campaign targeting health-conscious consumers in central London. The challenge was to achieve significant brand reach and deliver thousands of product samples directly to commuters and fitness enthusiasts, all within a tight budget of under £5,000.

iMP implemented a fast-paced, one-day activation in London's Westminster area. The solution involved deploying six brand ambassadors and three custom sampling bins to strategic high-footfall locations like Tottenham Court Road and Soho Square. As a result, iMP distributed all 10,000 snack packs and corresponding vouchers in just six hours, successfully driving immediate product trial and demonstrating that impactful sampling can be achieved efficiently on a modest budget.

Wonderful Pistachios